Telltale growth agency Let’s talk
TELLTALE / FRACTIONAL B2B MARKETING AGENCY

B2B marketing services for investment firms, startups and professional services. We create your content, websites and sales materials, and run the outreach and systems that help you start the right conversations.

Your full marketing team—or extra hands where you need them.

01 / REACH THE PEOPLE WHO MATTER

Who we work with.

Our clients are people whose expertise is their edge.

01

VC & PE funds

Build visibility with founders, LPs and fellow investors. We turn your investment perspective into content and collateral that support fundraising and new relationships.

PE Gate
Lunr Capital
Ubiquity Ventures
Stand
Together
Ventures Lab.
High Alpha Innovation
02

Startups & tech companies

Turn your story into sales and fundraising conversations through founder visibility, compelling collateral, outbound campaigns and connected systems.

Vellum
Alpine
FenixCommerce
Amplio
Croft
ForceMetrics
Particle by Digi
Parrot
Loup
03

Professional services

Turn complex ideas and client work into thought leadership, white papers, case studies and LinkedIn posts that build credibility and bring in business.

Accordion
L.E.K. Consulting
Alloy Partners
02 / WHAT WE DO

From “we need to”
to getting it done.

The story you tell and the systems you use to reach people build trust before the first conversation and keep you top of mind. We connect your content, website, outreach and tools so it all works together.

01

Websites, brand & design

We build your foundational brand and web presence, shaping your story and bringing it to life through your website, visual identity, templates and everyday materials.

Web & campaign design
Visual identity
Social template system
Corporate brand in action
Explore this service

We clarify your story and bring it to life across your website, brand and everyday materials. Whether you’re explaining an investment thesis or a new product, we handle the copy, design and website build.

What’s included

  • Positioning, messaging and website copy
  • Website design and development
  • Brand identity and visual guidelines
  • Landing pages for campaigns and launches
  • Reusable social, email and presentation templates
  • Event and campaign creative
  • Lead magnets, downloadable guides and interactive tools

Lead magnets & useful tools

Guides, templates and interactive tools that give people a reason to engage.

PE GateBusiness-owner guide
UbiquityFounder templates & tools
02

Content & LinkedIn

We turn your ideas and expertise into shareable content, articles and newsletters that sound like you.

Explore this service

Thought leadership gives buyers a reason to trust you before the first sales conversation. We turn your ideas, conversations and company news into posts, articles and newsletters. For GPs, founders and executives, we build a consistent personal presence that sounds uniquely like you.

What’s included

  • Posts and articles in your voice
  • LinkedIn planning, writing and publishing for GPs, founders, executives and company pages
  • Newsletters and email content
  • Investment perspectives, company news and portfolio stories
  • Customer case studies and longer articles
  • Turning interviews, recordings and existing material into new content
L.E.K. Consulting · Executive insights

How AI is redrawing the content production value chain

PE Gate & L.E.K. Consulting · Long-form content

White papers, business-owner guides and research articles

03

Investor & sales materials

We write and design the decks, updates and sales collateral for your next important conversation.

Explore this service

We shape the story, write the copy and design the materials for your next important conversation: LP meetings and fund updates, startup fundraising, customer pitches and sales follow-up.

What’s included

  • LP meeting presentations and investor updates
  • Fundraising decks for funds and startups
  • Customer pitch decks and product one-pagers
  • Sales follow-up materials and proposals
  • Case studies and supporting proof
  • Story development, writing and presentation design
04

Outreach, automation & marketing systems

We connect prospect research, outreach, CRM and AI automation so your team can focus on the next conversation.

CRM integrations & automation
Lead routing & scoring
Outreach campaigns
Performance reporting
Explore this service

Reach the right people and keep conversations moving. We research prospects, write and manage outreach, and build complex automations across your CRM, email and tools. We also set up AI agents for research, lead qualification and internal notifications, so your systems handle the busywork and your team can get more done every day.

What’s included

  • Audience strategy, account research and contact lists
  • Outreach writing, email sequences and follow-up
  • CRM setup, contact organization and administration
  • Lead capture, qualification, scoring, routing and handoffs
  • CRM integrations and complex workflows across multiple tools
  • AI agent setup for research, enrichment, qualification and internal notifications
  • Workflow testing, exception handling and human review steps
  • Custom tools, newsletter distribution and reporting

Tools we work with

  • HubSpot
  • Salesforce
  • Mailchimp
  • Make
  • Zapier
  • Vercel
  • n8n
  • And many more—we work with the tools your team uses.
03 / WHY TELLTALE

A marketing team that gets it done.

01 / 04
04 / CLIENT PERSPECTIVES

In our clients’ words.

“It’s significant ROI having you guys on board. We’ve already matched last year’s revenue and hit 75% of our annual goal by April.”

Aaron SmithAaron SmithManaging Director, Global Sector Lead, TMT · L.E.K. Consulting

“It’s been such a pleasure. Just the cadence of how organized you are, the output, and the quality of output has been amazing.”

Ara SahakianAra SahakianManaging Partner · PE Gate

“I highly recommend the Telltale team. They’ve been transformative for our business.”

Andre McGregorAndre McGregorFounder & CEO · ForceMetrics

“Highly recommend them. Telltale’s content strategy drove real growth.”

Trey ClossonTrey ClossonCo-Founder & CEO · Amplio

“A jack of all trades. Telltale was foundational in taking us from concept to adoption.”

Scott PrinceScott PrinceCEO, President & Co-Founder · Croft

“Instrumental in our success. From GTM strategy to fast execution.”

Humberto Alexander LeeHumberto Alexander LeeFounder · Alpine Health
05 / YOUR TEAM

Work with Kate.
Get a team behind you.

Kate Whitcomb, founder of Telltale
Kate Whitcomb · Founder, Telltale

Kate Whitcomb founded Telltale in 2021 after years of running high-growth startups and working as an investor at SOSV. Since then, she has helped dozens of investment firms, startups and professional services firms build their visibility, reach the right people and support sales and fundraising.

You work directly with Kate, who stays hands-on from strategy through execution, supported by a nearshore team. We operate as part of your team, responding to most requests the same day and turning around tasks and projects quickly.

Ari
AriGrowth marketing, strategy & branding
Andres
AndresCRM optimization & performance analytics
Jonald
JonaldMarket research & lead generation
Additional Telltale helpersTo expand the arsenal as needed
06 / GOOD TO KNOW

A few common
questions.

How long has Telltale been around?

Telltale is a San Francisco-based agency founded in 2021. We help investment funds, professional services firms and startups of all sizes grow, working with clients across North America.

How long do engagements typically last?

Our minimum engagement is three months, and some clients have worked with us for four years. Growth takes time to compound. We can be your long-term marketing team or help you transition to a full in-house team if that’s part of your plan.

What does it cost?

Engagements start at $7,500 per month and are scoped based on your goals, the services involved and the level of support you need. We’re transparent about pricing from the first conversation.

Who will I actually be working with?

Kate is your main point of contact throughout the engagement. There are no junior account managers or complicated team structures. You get senior strategy and hands-on execution from day one.

Do you work with companies outside San Francisco?

Absolutely. We’re based in San Francisco but work with clients across North America. Most of our day-to-day collaboration happens over Slack and weekly video calls, so we can work together wherever you are.

LET’S START A CONVERSATION

What do you need
to get done?

Tell us what’s coming up and what keeps slipping. We’ll talk through how we can help.

Talk to Telltale